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Ford Motor Company recently applied for a patent that would allow the cameras on your Ford car or truck to actively read the billboards on the roadway and then display relevant ads related to that billboard on the infotainment screen inside the cabin of your vehicle.
Most new cars and trucks have cameras on the front and rear of the vehicle. Some also have cameras on the mirrors to aid the driver in seeing their surrounding area when they are backing up or pulling into tight spots.
Ford wants to start using these cameras in order to show the driver ads and motion graphics from relevant billboards as they drive down the road. These ads could provide coupons, GPS directions to the business, provide easy to dial phone numbers or even worse provide a URL for even more information to further distract the driver.
This is such a bad idea for so many reasons.
